
Land of Laponia
A breath of fresh air.
Seven days in Sápmi, at the pace of the North.
- Price
- €4,800
- Deposit
- €1,000
- Dates
- 2-8 March 2027
- Duration
- 7 days / 6 nights
Talk to George first
Who this trip is for
You're doing well - on paper.
You've worked hard, followed the path. It's paying off. People depend on you now. A business, a team, a family, or all three.
What isn't right is harder to name. The strain is at its peak. There's a tiredness you can't shake. Attention is scattered. You pick up your phone without thinking, and you haven't been offline in too long.
There's a quiet voice inside that thinks stepping away properly might be the thing you actually need. A real step out, for a real break. Something totally new that also feels natural.

The trip
Seven days above the Arctic Circle in Laponia, a UNESCO World Heritage wilderness. We travel by snowmobile out to two remote mountain cabins, hosted by a Sámi-run team.
Up here, Sámi culture and the landscape are deeply intertwined, and the week is built around this unique connection. You’ll learn how to move through the landscape in winter from people who do it every day, listen to traditional Sámi song on a mountain summit, smoke and cure your own food, and use your hands to make things you can take home as a Nordic memento.
Some of the time is spent moving. Some of the time you're still. Ice and fire. Sauna, then the lake. Contrast is the point.
It isn't a retreat and it isn't an expedition. It's a week in a place very few people see, with the people who live there.




Sámi Hosted
The indigenous people of the North. A doorway into a modern and ancient way of life. From food to transport, we explore the ways the Sámi have lived here.
Inside Laponia
A UNESCO World Heritage Site, protected for its wilderness and for the Sámi reindeer herding that still happens there. No roads, no villages, no lights.
Restore
A true reset. We eat healthy local food, fresh air and clean water. 3 days without signal. Combined with a schedule of movement and calm - it's an experience designed to give you a real break.
Learn by doing
Ice fishing, smoking your own food, making a Nordic craft to take home. You return with a wealth of new knowledge and skills.

The week
At a glance






What actually happens out there
A week away from noise, decision fatigue and constant connectivity, in one of Europe's last great wildernesses.
Mind
Present
Within a day or two the signal fades, and with it the constant pull of notifications.
What's involved
- Focus returnsAttention stops being split ten ways, with room to stay with one thing.
- Clearer thinkingFewer decisions and nothing to keep up with. Room to wander, sort and settle.
- Breath at first lightA few quiet minutes outside to start the day, before anything else gets in.
- Sound on the summitTraditional Sámi song, heard on a mountain top.
- Aurora watchNights out under the sky, if the conditions are right.
In one study, people scored 50% higher on a creative problem-solving test after four days in the wilderness without their devices.
Body
Rested
Physical days outside, then proper rest. The body finds its own rhythm again.
What's involved
- Hot and coldSauna, then the lake. The ice wakes everything up, then the body settles. Always optional.
- Better sleepDaylight, fresh air and no screens in the evening. The conditions for deeper, more natural sleep.
- Open-fire cookingSimple, fresh food, with lunch cooked over the fire out on the snow.
- Kokaffe: the art of pauseCoffee boiled on the fire whenever we stop. A small ritual that slows the whole day down.
Research on a week spent outdoors found people's body clocks realigned with sunrise and sunset.
Hands
Capable
Real skills, taught in the field by people who live them.
What's involved
- Moving through winterA wilderness snowmobile traverse (drive or ride as a passenger), and a free trek on snowshoes.
- Fire, the old wayThe know-how that has kept people warm up here for generations.
- Smoke, cure and preserveIce fishing, then preserving what you catch the traditional way.
- Wood and knife slöjdCarving by hand, and taking home something you made yourself.
- Fireside Sámi tales and toolsEvenings by the fire, hearing how life has been lived on this land.
You go home able to do something you couldn't before.

Trip details
- Dates
- 2-8 March 2027
- Duration
- 7 days / 6 nights
- Pickup
- Luleå Airport
- Group
- 4 - 10
- Price
- €4,800per person
- Deposit
- €1,000holds your place
- Private
- On requestfriends, family, teams
Talk to George first
What's included
- A Bootle bottle hydration system
- All equipment and outdoor clothing (jackets, trousers, boots, gloves, helmet)
- Accommodation, 6 nights (cabin stays, a night in Jokkmokk + optional Arctic glamping)
- Meals (two-course meals, three-course on the last night at Saltoluokta)
- All workshops
- 2 × local guides, George as host
- Transfers and travel (excluding flights)
- 2 × prep 1-2-1 calls (kit and questions)
- Professional photos and videos
- Follow-up debrief and longevity call
The experience
- Wilderness snowmobile traverse (drive or passenger)
- Snowshoe / wooden ski
- Wood and knife slöjd workshop
- Fire, the old way
- Aurora watch (if the conditions are right)
- Making snow camp
- Hot and cold (sauna and lake)
- Sound on the summit
- Fireside Sámi tales and tools
- Breath at first light
- Open-fire cooking
- Smoke, cure and preserve
- Kokaffe: the art of pause
What's not included
- Flights
- Base layer clothing
- Travel insurance
- Dinner on the last evening in Jokkmokk
Extras
- Light alcohol package
- Extended dog sledding tour
Good to know
How the week works
The week is built on contrast. Days of movement, distance and weather, then stillness by the fire. Cold, then warmth. Time with the group, then time on your own. It's in the swing between them that people start to see things more clearly.
There's some structure around movement and breathwork, and space in between. Nothing is forced. Join in, or take the afternoon by the fire.
Much of the week is simple and practical: making fire, working with ice, carving a piece of wood. Done slowly and with care, these small tasks bring your attention back to what's in front of you.
The group is small and the pace unhurried, led by people who know this land and live by its rhythms. And it doesn't stop when you leave. The one-to-one calls afterwards help you bring what you found out here back into everyday life.
Why time away helps
You can't see the shape of a thing from inside it. Taking away signal, schedules and noise gives your attention somewhere else to go. Time outdoors, cold and heat, and simple physical tasks bring focus back to what is in front of you. Before and after the trip we run 1-2-1 calls, so what you find out here carries on at home.
Many of us live with what researchers call attention fragmentation: too many inputs, too little reflection. Leadership research suggests that intentional time alone can support:
- Better decisions. Without constant input, it's easier to process information, weigh up options and reach your own conclusions.
- Creativity. Time away from stimulation gives the brain room to make new connections and find fresh ideas.
- Emotional steadiness. Less reactivity and more space to regulate, especially if you carry responsibility and make difficult calls.
- Self-awareness. Room to reflect on your priorities, goals and values.
- Strategic thinking. Away from the day-to-day, it's easier to focus on the long-term questions and the bigger picture.
In good company
Plenty of people who shaped their fields made thinking space on purpose. Bill Gates took regular "Think Weeks", going away with books and papers to think about the long term. Warren Buffett has said he insists on time, almost every day, to just sit and think. Beethoven walked most days with a notebook in his pocket. Lincoln and Churchill both leaned on time alone to think through hard decisions under huge pressure.
None of them confused activity with progress. Most of us are surrounded by information but rarely have space to process it. That's why we head for the wilderness. Not to escape real life, but to see it more clearly.
Sometimes the next step forward starts with stepping away for a while. This week isn't designed around productivity. It's designed around perspective.
Safety and Environment
Safety is at the heart of every decision we make. Most of it happens quietly in the background, so you can settle into the week.
- There are three guides on every trip: George and two local guides who know this ground. Roger stays at base, running operations and keeping an eye on the bigger picture.
- Roger has spent decades running large-scale operations in northern Sweden. The plan, the kit and the backup are sorted before you arrive.
- We take our time on the snowmobiles before heading out, so you can learn, test and feel comfortable. If you would rather not drive, you can ride in a sled instead.
- Out here the weather decides. We read it each day and stay flexible, so activities may shift to suit the conditions.
- Before you travel, we have a one-to-one call to go through your kit and answer any questions.
March in the Swedish Arctic is cold, bright and changeable. Expect temperatures well below zero, with longer days returning. All outdoor clothing and equipment is provided, so you only need to bring base layers.
What do I need?
Flights to Luleå and your own travel insurance. Base layer clothing. We provide everything else, including jackets, trousers, boots, gloves and helmet. You'll get a full kit list on your prep call.
No snowmobile experience needed. You can drive your own after a proper briefing, or ride as a passenger with one of the guides. Choose each day.
The shape of the week
Weather and the group set the pace, so treat this as the shape of the week rather than a timetable.
Day 1 - North. Pickup at Luleå airport and the drive to Jokkmokk, with a small ceremony as we cross the Arctic Circle. Then out by snowmobile to Pietsjaure, with a coffee stop on the way cooked over the fire. First cabin, first sauna, and the signal starts to go.
Day 2 - Up. A snowshoe climb, with breathwork and sound on the mountaintop. Wilderness skills in the afternoon, and an evening with Katharina, our Sámi guide.
Day 3 - Settle. A day in one place, and the pace steadies. Ice fishing, then smoking, curing and preserving what you catch. By now you start to feel the change. Optional night out on the snow or in the Arctic glamping tent.
Day 4 - Further. The traverse to Saltoluokta, on the edge of Sarek. Stories by the fire in the evening.
Day 5 - The edge. A last full day at Saltoluokta, ending with a three-course dinner together.
Day 6 - Back to town. Snowmobiles back to the road, then the drive to Jokkmokk. Free time at Ájtte, the Sámi museum, and the silversmiths at Jokkmokks Tenn. A last evening together in town.
Day 7 - Home. The drive to Luleå airport. If you're staying on in the North, you can stay in Jokkmokk instead. Your follow-up call is booked before you leave.
Accommodation
Three nights in mountain cabins, simple, warm and comfortable, with a sauna and the lake close by. For anyone who wants to try ice bathing, we cut a hole in the ice together.
Two nights in a large old cabin that works as a mountain station. Other guests pass through on their own expeditions and trips, and people here often have an interesting story to tell.
The last night is in Jokkmokk. Optional Arctic glamping on one night.
After you apply
- A relaxed call with George to get to know you and what you'd like from the week. If it feels right on both sides, he'll send over the deposit link.
- Your kit list, with what we provide and what to bring (base layers mostly).
- A guide to the cold: how to sleep well, eat and stay warm at minus 20.
- A second prep call closer to the time, for final questions.
- Six to eight weeks out, a group chat with the others on your week, plus flight advice into Luleå.
- After you're home, a follow-up call. The weeks afterwards are part of the trip.
Deposit, balance and cancellation
- €1,000 deposit holds your place. The balance is due six weeks before departure.
- Cancel more than 90 days before: the deposit isn't refundable, but you can use it on any G.O.N.E trip within 12 months.
- Cancel less than 90 days before: the deposit isn't refundable or transferable. After the balance is paid, you can hand your place to someone else.
- If a week doesn't reach four guests, or we have to cancel, you get everything back.
- Travel insurance covering cancellation is required.
- Private departures for friends, family, clubs or companies on request.
- Not sure yet? WhatsApp George on +46 76 897 15 30 before you pay.
The team
Hosted by Roger and George

Roger
Sámi host
Roger was born and raised in the region. He has spent decades delivering complex operations in the far north, and leads this week on ground he has generational knowledge of. Roger brings a warm, welcoming outlook, and a continuous focus on how to bring the best out of a guest's experience.

George
Host
George spent years living solo and off-grid in northern Sweden, learning from its landscapes, seasons and people. He now puts that experience into small trips that support clearer attention, physical resilience and a slower way of seeing.
What the science is saying
10-25%
Lower resting heart rate
after five days of cold and heat exposure



